From Quills to Keyboards: Tracing the Evolution of American Handwriting
What are the origins of your own handwriting?American handwriting is like a tapestry, composed of threads from many different cultures...
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Serena Kramer
Aug 9, 20232 min read
Hand Lettering vs. Calligraphy: What's the Difference?
Calligraphy is like hand lettering's fancy older sister. It's like they decided to go to the same high school and Calligraphy showed up...
Serena Kramer
Jun 20, 20233 min read
The Musicality of Advertising: Crafting Harmonious Brand Messages
Music & advertising harmonize: rhythm, emotion, branding, anticipation, hooks, storytelling, movement. Harnessing music principles.
Serena Kramer
May 3, 20232 min read
Artistic Rhythm: Music and Calligraphy's Breath of Life
Breath and flow unite music and calligraphy, infusing strokes with life and guiding rhythm. Embrace the power of breath in art.
Serena Kramer
Apr 15, 20232 min read
Roger Excoffon — the Type Designer Who Brought Calligraphy to Modern Typography
Did you know that Roger Excoffon, the creator of iconic fonts like Mistral and Antique Olive, was not formally trained in calligraphy?
Serena Kramer
Apr 14, 20233 min read
A Stroke of Genius: The Role of Calligraphy in Brand Identity
Looking to elevate a brand? Calligraphy is the secret!
This ancient art form has made a comeback in the world of branding...
Serena Kramer
Apr 7, 20232 min read
The Copperplate Script: An Art Form That Stands the Test of Time
If you're looking for an elegant and timeless way to make a statement, look no further than the beloved Copperplate script.
Serena Kramer
Mar 29, 20233 min read
Nib Prep 101: How to Get Started
Get your ink flowing! Learn how to prep a new nib. Are you a newbie to calligraphy and having trouble getting ink to flow?
Serena Kramer
Mar 15, 20232 min read
Typeface vs. Font: What's the Difference?
Are you curious about the subtle nuances between a typeface and a font? Typography is a significant part of any project, so knowing the...
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