The Musicality of Advertising: Crafting Harmonious Brand Messages
Music & advertising harmonize: rhythm, emotion, branding, anticipation, hooks, storytelling, movement. Harnessing music principles.
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Serena Kramer
Apr 15, 20232 min read
Roger Excoffon — the Type Designer Who Brought Calligraphy to Modern Typography
Did you know that Roger Excoffon, the creator of iconic fonts like Mistral and Antique Olive, was not formally trained in calligraphy?
Serena Kramer
Apr 14, 20233 min read
A Stroke of Genius: The Role of Calligraphy in Brand Identity
Looking to elevate a brand? Calligraphy is the secret!
This ancient art form has made a comeback in the world of branding...
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